A Houston ZIP Code Where The Magic Happens: 77079
It’s easy to fall in love when you’ve been properly introduced
One of the greatest joys of working in real estate in Houston is watching a client fall in love with a home, and seeing that moment when you know that they know “It’s the One!”. As Realtors, we are responsible for the proper introduction of a home and community to our clients, and it’s an area where many in our industry fall short. We are bombarded with daily messages that lead us to believe technology will soon replace us. In every industry, not just in real estate, digital disruption seems to be lurking around the corner. While we all agree it’s necessary to stay flexible and adjust to where technology takes us, at some point, we will come full circle to a powerful truth: The human connection is what drives us and what makes a consumer experience a great one. In real estate, access to all the tools and strategies for a digital experience are crucial for reaching a global audience, but if they are not backed by the human connection, they will fall flat.
The 77079 Community
Through David Young and Company we’ve gathered together a collaborative group of talent that shares the focus on new business through our digital technology, but puts an equal value on honoring the past through local community involvement. Our office is nestled in the center of one of Houston’s most sought after areas. It is a ZIP Code where the magic happens – 77079. This area is not a new phenomenon but a community that has been nourished by its residents for decades. The families of 079 have been carefully guarding the heartbeat and the culture of the area for years. It is not uncommon to see children playing in the yard of their grandparents and walking only blocks to their home.
While we do our best as Realtors, the 77079 spirit, like any special community’s spirit, cannot be fully captured through a few photos and remarks we put on sites like Zillow, HAR, and Realtor.com. The new consumer is beginning their home search online, and they are begging for a digital journey that makes them feel what it would be like to live in a specific ZIP code, a specific neighborhood, a specific home. The new consumer does not want to be “marketed to“, they want to feel something. They want to feel what home is.
Our new marketing at DY&C is passionately rooted in the success of the consumer experience. The deliverables we have developed are those that will set the benchmark for what is expected of a Realtor. Through our customized package of marketing (videos, 3D tours, Virtual Reality, and Digital portfolios) we aim to be better storytellers and make our audience feel what home is. The digital experience is where it starts, but it is the local knowledge, negotiating skills, and specialized expertise that bring clients to that “It’s the One” moment. For us, home is 77079, and it is with great pride I make the proper introduction to 77079realestate.com.
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